AAA Marine and Ferretti Group Announce Exclusive UAE & Oman Dealership

AAA Marine, formed through a strategic merger between Al Otaiba Investment and RIC Holding, has been announced as the authorised dealer of Ferretti Group (Ferretti Yachts, Riva, Pershing, and Itama) in the UAE and Oman.

This partnership aligns with Abu Dhabi’s Tourism Strategy 2030, which seeks to position the UAE’s capital as a leading global maritime destination through the development of world-class maritime infrastructure, advanced digital maritime solutions, and a safe and sustainable marine environment.

Held at Emirates Palace in Abu Dhabi and attended by high-profile dignitaries from different industries, the agreement signing marks a defining milestone for the regional maritime sector – solidifying the UAE as a growing hub for luxury yachting, marine leisure, and international investment.

By combining AAA Marine’s regional insight with Ferretti Group’s portfolio of Ultra Luxury yachts, this new partnership will forge a powerful alignment between regional know-how and world-leading Italian craftsmanship. It will also represent a major step forward in transforming the region’s marine lifestyle landscape by significantly increasing the number of luxury branded yachts available to sailing or boating enthusiasts – in the UAE and Oman.

In recent years, global demand for luxury yachts has continued to climb, with the industry sector’s worldwide market valued at over USD 8.5 billion, in 2025. This has been driven by a rising influx of high-net-worth individuals (HNWIs) and a growing preference for experiential luxury travel. This trend is particularly evident across the GCC region, where the luxury yacht market is expanding steadily and expected to almost double in value, by 2032.

In response to this demand, AAA Marine has developed a fully integrated marine ecosystem for the UAE and wider region. Through strategic partnerships with global marina construction and management companies, alongside leading international yacht and boat brands, AAA Marine has made no secret of its ambition to create a “UAE Riviera”.

Speaking at today’s signing ceremony, Alaa Al Ali, Group CEO of RIC Holding & NG9 Holding, said: “It is an honour to formalise this landmark partnership with Ferretti Group – a globally distinguished name in luxury yachting. This agreement reflects our commitment to aligning AAA Marine with world-class brands and responding to the region’s growing demand for premium marine experiences. Through this collaboration, we will introduce elevated offerings to customers, investors, and waterfront developments, across the UAE and Oman. Indeed, AAA Marine, formed through a strategic merger between Al Otaiba Investment and RIC Holding, is uniquely positioned to drive this next chapter of luxury marine development in the region.”

AAA Marine’s operations in the UAE and Oman represents a clear demonstration of a long-term plan to expand strategically across the GCC and the MENA region – supported by the growing tourism landscape and private sector investment.